Why does Juneteenth matter?

🖤Tomorrow is Juneteenth. Juneteenth matters. It matters to humans. It matters to business. It matters specifically to those of us in the #CX world.

🙋‍♂️Why does Juneteenth matter?

📜For those who may not know (as this is a US...and originally a Texas...celebration), #Juneteenth remembers June 19, 1865, a day that the news of the Emancipation Proclamation (finally!) reached Galveston, Texas, the first time residents there learned that slavery had been abolished.

▶Why does this matter? It reminds me that while we’ve come so far from the evils of slavery in the US, we’ve got a long way to go. (That is a MASSIVE understatement but words are failing me now.) 

🎨Why does it matter to business? A business succeeds when it incorporates the full #diversity of people, ideas and experiences to make the right choices...for their business, their employees, their customers, the world. 

📢Why does it matter to CX? Developing the best possible experience for ALL customers, requires that those who create/design/champion CX reflect the beautiful diversity of their customer base. 

Right now, I still see mostly people who look like me in the CX world and feel that Black voices are underrepresented. I am so thankful for the people I know who DON’T look like me and I welcome learning from their different perspectives...but I’m increasingly convinced we don’t have enough voices that have different experiences than what I have.

👐I’m not astute enough to say why this is the case...I just know that it exists and I want to use my energy to do what I can to help encourage and elevate Black voices in CX...and really any voice that comes from someone different than me. 

🎉So...happy Juneteenth everyone. For those who know this celebration, I eagerly celebrate with you today. For those for whom it is a new discovery, I hope this encourages you to think about how you can help ensure all voices are heard in CX, in business, in the world. 

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