Why do I talk so much about Total VOC?

📣Why do I talk so much about Total VOC? Why so much about moving from Survey and Score to Listen & ACT?
🙋‍♀️Well...simply put...because the CUSTOMER wants it.

🙍‍♂️If you're only doing surveys, then you're not listening to ALL the ways a customer will use their voice.

🏃‍♀️If you're going to seek the customer's voice, then do something about it.

⛔🥇🚫If you're not using the customer's voice to inspire and improve your employee's experience, then you're throwing away gold.

❓How far along are you in the Total VOC journey from Survey & Score to Listen & ACT?