💲Want to know what the most expensive customer contact channel is?
📢It's probably voice, right?
📲Nah...it's setting up digital, of course? Nope...it's none of those. It's...
Yup... 2/22/22 was a great date but I kinda like 2/23 every year. Why?
🏋️♂️I'm a regular gym goer...
👴It sounds like a brag but it's just reality when you're pushing 50.
🍕🥃I like to eat (and perhaps grab a bevy from time to time) so...as I discovered in my 30s...the gym is as required as oxygen.
🌫2/23 is a great day for the regular gym goer. That's the day that the resolution crowds start to fade away.
Why does that matter to a biz platform like LinkedIn?
✅"Sustain"...it's in the top 5 of most important words for your Customer Experience program
🤩Day 1 of an idea/program is amazing!
😁Week 1 is exciting!
🙂Month 1 is ok...but that really was some work wasn't it?
😣Quarter 1 gets stale
😐Half 1...does anyone remember what we're doing?
That's why "Sustain" matters to your CX program.
How are you going to Sustain the energy beyond that sugar-high of day 1?
👉How do you sustain your ideas?
"Absolute scores are irrelevant. Context is what matters"
Why do I say that? I still (yeah...even still today) hear companies or potential clients say, "We really want to have our NPS at 70" (or 35...or 82...or eleventy-teen)
If I told you I'm driving 70 miles per hour...
Am I doing the right thing?
Am I speeding?
Am I causing a massive traffic jam?…
Starting is nifty but sustaining creates the value
What are you doing TODAY to SUSTAIN that great CX idea you started in the first week of January?
💪