"Absolute scores are irrelevant. Context is what matters"
Why do I say that? I still (yeah...even still today) hear companies or potential clients say, "We really want to have our NPS at 70" (or 35...or 82...or eleventy-teen)
If I told you I'm driving 70 miles per hour...
Am I doing the right thing?
Am I speeding?
Am I causing a massive traffic jam?Why do I say that? I still (yeah...even still today) hear companies or potential clients say, "We really want to have our NPS at 70" (or 35...or 82...or eleventy-teen)
If I told you I'm driving 70 miles per hour...
Am I doing the right thing?
Am I speeding?
Am I causing a massive traffic jam?
Who knows? You don't and I don't...without context.
If I'm in a school zone, not only am I speeding, I'm a 🤬 lunatic who should be arrested!
If I'm on *some* of our city highways, then there's a good chance I'm following the law and reasonably flowing with traffic.
If I'm in west Texas where the speed limit is 80/85 mph, I'm getting "unpleasant" hand gestures waved at me by every car that passes me.
Context matters. Don't seek to improve a score. Improve an experience.
"Stop Survey & Score | Start Listen & Act"
www.totalvoc.com
"Absolute scores are irrelevant. Context is what matters"