Companies think they know what proactive customer service is, but they often only consider the digital examples. Building a solution in a conference room, they fail to bring humanity to the experience, creating uninspiring — or even annoying — proactive customer service elements:
Focusing on eight themes, your company can create and deliver great proactive customer service. With examples from Disney and Capital One, this article guides you on a path to delivering the proactive customer service your customers want.
