"Geez...nobody is responding to our surveys. Let's send out more of 'em"
😐
🤷♂️Maybe consider something else?...
Look...we're all busy. Customers are going to choose to hit delete.
👂But that doesn't mean you should give up on hearing the Voice of the Customer
🙆♀️What about talking to the people who actually talk to the customer...who "co-build" the experience moment with the customer...who see/feel/hear what the customer is truly experiencing?
👉That's right...your front line.
Have you spent as much time, effort....money....to hear what they have to say?
And then...are you doing anything with what you hear?
🙄If not...yeah, go ahead...send out another survey. That should work