What makes a good survey for you? I received a survey request from The Home Depot last week that hits on 4 great notes for me...
🥰Focused on the CUSTOMER. MY happiness is their "why"
⏲It's SHORT. 5 questions. And I know that before I click into the survey
🎨On BRAND. The visuals are exciting and "re-communicate" the brand. (How often have you seen a survey request that's dull and totally disconnected from the brand image?)
🔎SPECIFIC. They tell me the exact reason why I received this survey
