#CX isn't just fluffernutter. Getting it right results in real $ impact as demonstrated by this recent Qualtrics graphic. That's why I lead my intro with "I help customer focused clients increase #revenue..." My heart LOVES knowing that I'm helping create great #customerexperience for real people but that's combined with my brain KNOWING it's resulting in real bottom line results.
I know I've altered my spending patterns based on experience and I suspect you have as well.