Somebody gets it

Somebody gets it...
When speaking of his company's recent partnership agreement with Lemonade, Bestow Life Insurance co-founder Jonathan Abelmann had this to say, "What Lemonade has proven over time is when you really prioritize the customers and how they interact, the growth kind of takes care of itself. So we’re really focused on getting these fundamental parts right and then scaling together"
Source Dallas Morning News https://www.dallasnews.com/business/technology/2021/02/08/dallas-based-bestow-takes-big-step-forward-by-partnering-with-insurance-unicorn-lemonade/

#cx as a path to #growth. Get the #customerexperience right and the growth will come.

Creating a Customer Experience Team: 4 Questions to Ask

Creating a Customer Experience Team: 4 Questions to Ask

(Originally published https://www.helpscout.com/blog/customer-experience-team/)

If you haven’t recognized it by now, you’re too late. The pandemic hasn’t changed it. Global crises — be they environmental, political, or economic — haven’t altered this reality: We are still solidly in the “Age of the Customer,” as originally declared by Forrester.

In a world saturated with customer choices, customer experience (CX) drives who wins the customer’s wallet share. Most know this to be true for retail, financial services, and hospitality, but it’s true across any industry where the customer has choice.

Consider healthcare, an industry not historically known for customer choice. With new rules requiring increased price transparency, patients (i.e., customers) will be given the opportunity to make more informed choices. If a provider makes a patient feel respected and cared for, they are likely to choose that provider over one who makes them feel hurried or who has bad bedside manner.

If the Age of the Customer extends even into healthcare, what will you do about customer experience in your company? If you don’t already have a dedicated customer experience team, now is the time to create one.